In the preparation of a good plan, keep in mind the power and funds owned at the time of going to start a business, knowing all the elements of power that, as well as all the weaknesses that exist. Data were collected on internal factors is a potential in the implementation of the planned venture. On the other hand to consider external factors that will confront the opportunities or opportunities that exist or are considered to arise and threats or obstacles that are likely to arise and affect business dilakaukan.Dapat concluded that the SWOT analysis is the development of relationships or interactions between elements -internal elements, ie strengths and weaknesses against external elements that opportunities and threats. Research in the SWOT analysis we want memproleh results form conclusions based 4th upfront factors that have previously been analyzed: Strength-Opportunity Strategy (S and O or Max-max)

The resulting strategy to harness the power of this combination is the opportunity that has been identified. For example, if the strength of the company is on its technological excellence, then this advantage can be utilized to fill the market segments that require a level of technology and quality that is more advanced, the existence and needs have been identified in the analysis of the opportunity.

Opportunities that can be identified may not be utilized due to its disadvantages. Eg distribution network to market is not owned by the company.One strategy that can be taken is to work with a company that has the ability to work on the market. Another option is to overcome the weaknesses of strategies to take advantage of the opportunity.

In a threat analysis found the need to address them. This strategy of trying to force the company to reduce or avert the threat. For example, the threat of a price war.

In the face of threats and situations as well as internal weaknesses, the strategy is generally done is "out" of the situation being pinched. Decision taken is "dilute" the resources attached to the threatening situation, and divert it to other businesses brighter. Other tactics are entered into a collaboration with a stronger company, with hopes of a threat at the moment will be lost. By knowing the situation to be faced, the subsidiary can take the necessary steps and act by taking targeted policies and steady, in other words, companies can implement the right strategy.